You’re lying in bed. A little hungry, not hungry enough to get up and go to the kitchen. The impulse is there. It just isn’t strong enough to make you move.

That’s the same feeling as a phone sitting on ANKOR across the room. The reach is available in theory. In practice, it rarely happens.

Why Distance Works

In a six-week trial with 280 people, one moment of friction before an app opened cut openings by 57% and attempts to open it by 37%. The reach is reflex, and reflex responds to distance.

ANKOR doesn’t track a focus score or gamify discipline. It’s a place for your phone to be when you’re not using it, so the choice to pick it up stays a choice.

This Isn’t a Focus App

Give it ten minutes before you go get it. Most days, you won’t.

• Put a wall and a few meters between you and the phone.

• The reflex has nowhere left to attach itself.

• Not gone. Just no longer automatic.

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One Rule