Most products in this space start with software: a screen-time tracker, a blocking app, a dashboard of statistics about your own behavior.

ANKOR started with a piece of wood and a magnet.

The Object Comes First

An app can be closed, deleted, or ignored. A physical object on your wall can’t be swiped away. That’s the bet behind ANKOR: the boundary has to be something you can see and touch, or it doesn’t hold.

ANKOR is designed and built in Basel, Switzerland, by a small team that uses the object daily.

Built in Basel

Every change starts with whether it makes the actual, physical ritual easier, not whether it adds a feature to a list.

• The app is support, not the product.

• Turn your phone off ANKOR’s screen tomorrow and the object still works exactly the same.

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